RASNA

Refreshing the brand’s flavours with a modern outlook.

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Rasna, which began its adventure three and a half decades ago, has grown to become one of the major manufacturers of instant drinks. Rasna products are currently providing fruitful pleasures in over 53 nations. Individual ownership is one of Rasna’s key ideals, which explains why the company is so successful, with a 22% SDC market share. Rasna provides uncompromising quality options, with 1.6 million products currently available at all Rasna stores.

INDUSTRY

FMCG

YEAR

2022

Services Offered

  • Packaging
  • Merchandise
  • Exhibitions
  • Label Design
  • Stall Design
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Objectives

  • With precision and value addition, cater to all requirements, from translation to package adaptation.
  • They concentrated on single agency communication rather than many agencies, therefore we had to adjust to several SOPs.
Objective
Challenges

Challenges

  • For a worldwide brand, adapting to legacy techniques.
  • Since this was an international project, translation had to be precise and culturally appropriate.
  • Data dispersion and a lack of design flexibility.
  • Starting from scratch is less difficult than maintaining a brand’s established tone.

Solution

In a short period of time, we provided an advertising solution and developed collaterals.

Having worked with many creative agencies – big & small – we found Granth refreshingly different. The Granth team is always bubbling with new ideas, they have inexhaustible patience and they deliver on time. It’s truly a pleasure to work with this young agency.
– Raj Pinjani, Director, Rasna International

Solution

All hail the power of connect.

Contact us to get started!

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