Most people associate a firm or product with a brand, such as Rasna or McDonald’s. However, there are numerous forms of brands, including personal brands. Indeed, as social media and influencers have grown in popularity, the concept of personal branding has become increasingly prevalent in today’s culture.
When it comes to your digital marketing profession, how you conduct yourself online has become just as crucial as how you conduct yourself offline. Even if you use social media infrequently, anything you create, post, or react to contribute to the public narrative. By sharing content online, you can create an online persona that represents your values and professional talents.
Source: Marketing Insider Group
Cultivating your brand on social media requires time and effort. However, if done correctly, you can land your following career change or make vital connections.
Below, we share a few tips that work like magic when building a solid personal brand online.
Choose which social networking site accounts to focus on, and erase any old accounts you no longer utilize. Ensure all your information is correct and accurate for the networks you will be using. This will assist you in directing and growing traffic to the networks where you may showcase yourself and your work.
Also, erase any ‘controvertible’ content from previous years that could be perceived as having a risqué brand tone and harming your professional image. According to a CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees. Use it to the best of your abilities.
Maintain a consistent and unique public image and style across all social media profiles. Consistency is essential for finding your sweet spot. This will ensure that your followers regard you as trustworthy and memorable. Finding the correct tone and image may need trial and error, but once established, you should update your social media profiles to reflect consistent branding.
Establish Brand Guidelines
Integrate Multiple Channels
Use The Same Profile Photo
Be Present in Relevant Groups and Forums
You may be surprised at how many individuals you already know on the social media sites you use. There could be scores, if not hundreds, of people with whom you have yet to connect. Import your Gmail or Outlook email contacts, or phonebook contacts, into your social networks to see how many connections you’re missing. LinkedIn, Instagram, Facebook, and Twitter all allow you to import a limited number of contacts for free.
While the fundamentals have already been addressed, there is still work to be done if you genuinely want your brand to shine. You have now cleaned up your internet presence, identified your brand, and begun to construct a brand that is present in various locations online. It is now time to establish some credibility.
Credibility cannot be overstated, especially in light of the severe competition online. People are becoming more conscious of the need of having an online presence, and with remote work being more prevalent than ever, you want to be seen as legitimate and relevant by others, as well as search engines. You need to show the rational, positive facets of you. Applicants with something negative on their social media profiles are typically turned down by 54% of employers.
Facebook and LinkedIn provide hundreds of possibilities to join groups focusing on specific industries or topics. Use the search box on each network to locate groups related to your unique area of expertise. Then you’ll be able to communicate your knowledge and establish authority for your personal brand.
Keep in mind that industry groups may be congested with competitors, so smaller, topic-specific groups may be more effective in reaching your target audience.
Make your accounts worth following! The key to being found and followed is staying active on your social media accounts. Every audience wants new content as soon as possible, and it keeps them engaged and waiting for more. They will only follow you if they think you have something to offer. In today’s market, however, over-posting frequently irritates your followers and causes them to tune out anything you share.
For individuals wishing to grow their brand, 3 or 4 times per week is ideal. You’ll also need to research the peak hours when your target audience is engaged on social media. This will allow you to post when your content is more likely to be seen by your followers. Create a content posting calendar to track when and where you distribute your posts once you know when your target audience is expected to scroll through their feed.
To build a personal brand that will help you reach your career goals, you must first ensure that it truly reflects who you are and what you want to achieve. This implies you must understand what to do and what not to do online in order to maintain a healthy social media reputation. Your interactions and shared content serve as a portfolio of who you are and represent your personality.
On days when you don’t publish, concentrate on creating material that your followers want to see, such as a shareable infographic, a podcast link, or a post about a useful webinar you attended. You can also take use of this time to leave comments on the posts in your feed.
Connecting with and partnering with like-minded people is a terrific method to increase brand awareness, but it takes time. It would help to build relationships with them before they consider you an expert. LinkedIn and several top influencer marketing tools are excellent places to locate and engage with other professionals in your area. Once you’ve identified the key influencers in your area, examine their networks, posting patterns, and content to see where you can improve. Learn best practices from their branding strategy and execution by observing how their followers respond to what they post.
Maintaining a constant presence across all of your preferred social media sites is an excellent approach to promote your brand and generate new connections that will assist you in your professional development. Granth’s area of expertise includes social media management, thought leadership posts and blogs, personal profiles, etc. which can help with personal branding. Build your profile with us and become more relevant!